Salt and Sugar Reduction & Nutrition Labelling Video Competition

Updated Information: Due to overwhelming response, enrolment to the competition extends to 31 May 2015. In addition to the briefing session originally scheduled on 16 February, another briefing session was held by the CFS on 24 March (5-6 pm) at The Health Education Exhibition and Resource Centre (Tsim Sha Tsui) to outline details of the competition and introduce information about salt and sugar reduction.

Introduction

The Centre for Food Safety (CFS) and the Education Bureau, in collaboration with the Committee on Home-School Co-operation, jointly launch the Salt and Sugar Reduction & Nutrition Labelling Video Competition (the Competition). The aim of the Competition is to show the “how and why” of reducing dietary salt and sugars and how to apply nutrition labelling to reduce salt and sugar intake in daily lives so as to help entrants in developing a healthy eating habit. Entrants are required to produce a video to demonstrate their understanding of these messages and ways to put into practice.

Entry Categories and Form

• Junior Secondary Category (S1 to S3 students), Senior Secondary Category (S4 to S6 students) and Open Category.
• Entrants can enter as an individual or as part of a team.

Theme and Format Requirements

• Entrants should create a video promoting the following themes.
  
  

  • Junior Secondary Category and Senior Secondary Category
    - “How and Why” of Reducing Salt and Sugar Intake; and
    - “Live it, Use it” Nutrition Labelling
    
  • Open Category – “How and Why” of Reducing Salt and Sugar Intake
    
• The total duration of the video should be 3 to 5 minutes (excluding title and end credits).
• Entries must be submitted in WMV or MPEG format with dimensions of 16:9 and a resolution of at least 4 mega pixels.
• Entries may utilise text, images, acting and multimedia elements.
• Dialogues or voice-over must be in Cantonese and with Chinese subtitles.
• All entries are required to include the video title (no more than 20 words) and a synopsis (no more than 100 words).
• The video should be submitted on a DVD and sent by post to the Centre for Food Safety (3/F, 4 Hospital Road, Sai Ying Pun, Hong Kong, please print “ Salt and Sugar Reduction & Nutrition Labelling Video Competition” on the envelope). Entrants/contact person will receive acknowledgment of submission once the video is confirmed working correctly.

Judging Criteria

• Content (adherence to theme, accuracy of information)
• Creativity (creative concept, presentation)
• Affective Impact (the ability to engage viewers)
• Aesthetics (shooting technique, visual appeal)

Judging Process and Awards

• In the first round, 3 entries of each category will be selected by the CFS. The finalist entries will then be reviewed by an independent judging panel which will select a champion and two runners-up in each category.
• The 3 finalist entries of each category will be uploaded to the Competition website for public voting. The entry with the highest number of votes of each category will be awarded the Most Liked Award.
• All winners in each category will be awarded prizes and certificates.

Briefing Session

• All entrants are required to attend a pre-competition talk held by the CFS. Details of the competition, information about salt and sugar reduction as well as nutrition labelling will be introduced. Relevant materials will be given to entrants for reference.

Important Dates

Application and Enquiries

• Please complete the entry form and return it to the CFS by e-mail, post or fax on or before 31 May 2015.
• For any enquiries, please feel free to contact us by:
• E-mail: rc@fehd.gov.hk
• Phone: 3962 2066 or 2381 6513

Terms and Conditions

Additional Information

• Entry Form (Junior Secondary Category and Senior Secondary Category)
• Entry Form (Open Category)
• Reduction of Dietary Sodium and Sugars
• Pamphlet
• Poster