Introduction

Dietary salt (sodium) and sugar intakes are closely related to health. Excessive salt intake will increase the risk of developing hypertension, fatal stroke and coronary heart disease. Dietary sugar intake is a determinant of body weight and dental caries. All of us should be mindful of the amount of salt and sugar in their diet and control the intake amounts accordingly.

The Committee on Reduction of Salt and Sugar in Food, the Food and Health Bureau, the Centre for Food Safety (CFS) of the Food and Environmental Hygiene Department, the Department of Health and the Education Bureau, in collaboration with the Committee on Home-School Co-operation, jointly launch the Smart Choices for Low-Salt and Low-Sugar Slogan Writing cum Poster Design Competition (the Competition). The Competition aims to promote healthy eating through raising public awareness on reduction of salt and sugar in food, and the use of nutrition labelling to reduce the dietary intake of salt and sugar.

Entry Categories and Themes

• There will be four student categories classified by class level for the Poster Design Competition. For the Slogan Writing Competition, students will be further divided into Chinese slogan group and English Slogan group, i.e. eight student categories in total. Each school can nominate up to 10 entries for each category.
• The themes of the entries for different categories are as follows:

  Category	Class Level	Slogan Writing Competition
  		Chinese Slogan Group	English Slogan Group
  Junior Primary	Primary 1 to 3	Students have to write a slogan to express the ideas on how to reduce dietary intake of salt and sugar for themselves or their parents.
  Senior Primary	Primary 4 to 6
  Junior Secondary	Form 1 to 3	Students have to write a slogan to express the ideas on how to reduce dietary intake of salt and sugar through the use of nutrition labels.
  Senior Secondary	Form 4 to 6

  
  
  

  Category	Class Level	Poster Design Competition
  Junior Primary	Primary 1 to 3	Students have to draw a poster with a slogan as title to express the ideas on how to reduce dietary intake of salt and sugar for themselves or their parents.
  Senior Primary	Primary 4 to 6
  Junior Secondary	Form 1 to 3	Students have to draw a poster with a slogan as title to express the ideas on how to reduce dietary intake of salt and sugar through the use of nutrition labels.
  Senior Secondary	Form 4 to 6

• Reference information on the reduction of salt and sugar as well as the use of nutrition labelling can be referred to the web pages below:

  Sugar reduction page	https://goo.gl/ti20CU
  Salt (sodium) reduction page	https://goo.gl/O6RgmG
  Nutrition labelling page	https://goo.gl/Vi8msR
  Hong Kong's Action on Salt and Sugar Reduction Facebook page	https://goo.gl/Z6RK9f

Entry Requirements

Slogan Writing Competition

• Number of words : within 30 (in Chinese or English)
• Participants can submit either Chinese or English slogan, or both.

Poster Design Competition

• Original manuscripts or colour printouts in A3 size (297 x 420 mm) are required for submission. All entries must be original and match the theme of the c ompetition.
• There is no restriction on d rawing tool. Computer-aided design is welcomed but the use of Clip Art is not allowed. For computer-aided design, the entry should be submitted in “ jpg ” or “ png ” format of at least 300 dpi.
• A slogan should tie in with the poster to illustrate the message.
• For computer-aided design, a CD or DVD containing the file should be submitted together with a colour printout.

Judging Criteria

Slogan Writing Competition

A judging panel will judge the entries according to the criteria below:

• Message presentation and appropriateness: 40%
• Use of language (structure, wording, rhetoric, rhyme): 30%
• Creativity and originality: 30%

Poster Design Competition

A judging panel will judge the entr ies and select entries for online voting of the “Most Liked Award” according to the criteria below:

• Message presentation and appropriateness: 40%
• Attractiveness and esthetics: 30%
• Creativity and originality: 30%

Judging Process and Awards

• A “Best Slogan Award” in each category for the Slogan Writing Competition will be selected by a judging panel.
• A champion, a first runner-up , a second runner-up and three merit awardees in each category of the Poster Design Competition will be selected by the judging panel for online voting of the “Most Liked Award”. Six entries in each category will be uploaded to the Hong Kong's Action on Salt and Sugar Reduction page or a specific website for public voting. The entry with the highest number of votes in each category will be awarded the “Most Liked Award”.
• The champion, the first runner-up and the second runner-up of the Poster Design Competition will have to give a presentation on the theme and design concept of their entries in the final round. The judging panel will select a winner in each category for the “Best Presentation Award”.
• Winners of the “Best Slogan Award” and the six finalist entries in each category of the Poster Design Competition will be informed individually after 15, September 2017 (Friday).
• All winners in each category will be awarded prizes and certificates.

Slogan Writing Competition (one for each group)

Poster Design Competition (one for each category)

• The winning slogans, posters and prize winners, etc. will be considered to be featured in the 2018 calendar produced by CFS.

Important Dates

Application and Enquiries

• Please complete the entry form and return it together with the entry to RoadShow Productions Limited (Address : Flat D, 2/F, HK Spinners Industrial Building, Phase 5, 760-762 Cheung Sha Wan Rd, Kowloon, Hong Kong) by post (postage day) or by delivery to the same address during office hours (Monday to Friday: 9 :00 a.m.-1:00 p.m. and 2:00 p.m.-5:30 p.m.) on or before 7 July 2017 (Friday). Please print “Smart Choices for Low-Salt and Low-Sugar Slogan Writing cum Poster Design Competition” on the envelope.
• For any enquiries, please feel free to contact us by:
  • E-mail: cfs2017@roadshow.com.hk
  • Phone: 2746 5233

Terms and Conditions

Entry Form

Pamphlet

Poster