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1st term Consumer Liaison Group Meetings

Focus Group Meeting on Acrylamide in Fried and Baked Food (27.9.2006)
Focus Group Meeting on Communication of Food Safety Messages and Visit to Communication Resource Unit (CRU) (31.10.2006)
Focus Group Meeting on Food Surveillance and Control (17.11.2006)
Focus Group Meeting on Microbiological Quality of Pre-cut Fruits for Sale or Serving in Retail Outlets (16.12.2006)
Focus Group Meeting on Risk Perception of Egg Incidents and Egg Controls in Hong Kong (29.1.2007)
Focus Group Meeting on Proper Handling of Vegetables and Fruits (2.3.2007)
Focus Group Meeting on Development of Food Standards (19.4.2007)
Focus Group Meeting on Effectiveness of Health Message Dissemination through CFS Website & The Consumer Guide to Food Additives (15.6.2007)
Focus Group Meeting on Effectiveness of Food Safety Message Dissemination through Food Safety Focus (31.8.2007)
Focus Group Meeting on Trans Fats in Food (15.10.2007)
Focus Group Meeting on Effectiveness of Health Message Dissemination through Leaflet on “Preservatives in Food” and Consultation Document on “Proposed Regulatory Framework for Pesticide Residues in Food in Hong Kong ” (20.12.2007)
Focus Group Meeting on Draft Poster on "Safe Handling of Vegetable and Fruit" and Draft Exhibition Boards regarding "食物殘餘除害劑-怎做好" (30.1.2008)
Focus Group Meeting on “Mercury in Fish” (25.2.2008)
Focus Group Meeting on the Draft of the New Web Page “ Consumer Zone ” at the CFS Website (30.4.2008)

Focus Group Meeting on Acrylamide in Fried and Baked Food
The above meeting was held on 27 September 2006 to understand consumers' perception on acrylamide in high-temperature fried and baked food available in local market in order to tailor risk communication messages.

Focus Group Meeting on Communication of Food Safety Messages and Visit to Communication Resource Unit (CRU)
At the above meeting on 31 October 2006, CLG members discussed and commented on the communication of food safety messages. Also, they paid a visit to the CRU to know more about the daily operation of the CFS.

Focus Group Meeting on Food Surveillance and Control
In order to ensure food safety in Hong Kong, food surveillance programmes are regularly reviewed and updated. The above meeting was held on 17 November 2006. The views and suggestions put forward were very important to the improvement of the programmes.

Focus Group Meeting on Microbiological Quality of Pre-cut Fruits for Sale or Serving in Retail Outlets
The above meeting was held on 16 December 2006 to understand consumers' perception on microbiological quality of pre-cut fruits for sale or serving in retail outlets in order to tailor risk communication messages.

Focus Group Meeting on Risk Perception of Egg Incidents and Egg Controls in Hong Kong
The meeting was held on 29 January to understand consumers’ perception of egg incidents and the CFS new control measures on egg importation in Hong Kong implemented since 1 January 2007.

Focus Group Meeting on Proper Handling of Vegetables and Fruits
The meeting was held on 2 March to understand consumers’ perception of possible health hazards and proper handling of vegetables and fruits as well as to evaluate the practicability of the guidelines given in the CFS educational materials in order to tailor risk communication messages.

Focus Group Meeting on Development of Food Standards
The meeting was held on 19 April to understand consumers’ perception of local food standards and food safety with a view to setting a clear direction for the development of food standards.

Focus Group Meeting on Effectiveness of Health Message Dissemination through CFS Website & The Consumer Guide to Food Additives
The meeting was held on 15 June to gauge the views of consumers on the effectiveness of disseminating health messages through the CFS website and the booklet “The Consumer Guide to Food Additives” with a view to tailoring risk communication messages.

Focus Group Meeting on Effectiveness of Food Safety Message Dissemination through Food Safety Focus
The meeting was held on 31 August to gauge the views of the consumers on the effectiveness of disseminating food safety messages through the monthly electronic newsletter “Food Safety Focus” with a view to tailoring risk communication messages.

Focus Group Meeting on Trans Fats in Food
The CFS and the Consumer Council published the results of a joint study on trans fats in locally available foods on 15 October 2007. The focus group meeting was held on 18 October to understand the consumers' perception of trans fats in foods with a view to tailoring risk communication messages.

Focus Group Meeting on Effectiveness of Health Message Dissemination through Leaflet on “Preservatives in Food” and Consultation Document on “Proposed Regulatory Framework for Pesticide Residues in Food in Hong Kong”
The meeting was held on 20 December to gauge public opinions on the effectiveness of health message dissemination through the CFS leaflet on “Preservatives in Food” with a view to improving its contents and design and better meeting public’s needs. CLG members were also consulted on the Proposed Regulatory Framework at the meeting.

Focus Group Meeting on Draft Poster on "Safe Handling of Vegetable and Fruit" and Draft Exhibition Boards regarding " 食物殘餘除害劑-怎做好"
The meeting was held on 30 January to seek CLG members’ views on the draft poster and exhibition boards.

Draft Poster

Views/Suggestions

  • The messages were found to be simple, clear, easy-to-understand and useful.
  • Posters could be put up in major housing estates so that the public can know how to wash and handle vegetables and fruits to reduce pesticide residues.
  • Other foreign language versions could be produced for overseas domestic helpers.
  • Magnetic stickers could be produced for use in kitchens.

Follow-up Actions

  • Changes were made in response to the suggestions on the colours used and the content. The poster was sent for printing. [Click here to view the poster]

Draft Exhibition Boards

Views/Suggestions

  • The content was found to be appropriate, not difficult to understand and suitable for people with secondary education or above.
  • Some CLG members wished to know more about the future regulatory measures and penalties.
  • Deep colours could be used for the text for easy reading.
  • More pictures and photos could be provided.
  • Suitable places could be identified to put up food safety exhibition boards regularly and students be invited to pay a visit.

Follow-up actions

  • Changes were made in response to the suggestions on the design and content.
  • The CFS would continue to identify more suitable venues for exhibition.

Focus Group Meeting on "Mercury in Fish"
The meeting was held on 25 February to seek CLG members' views on the Risk Assessment Study (Please click here to read the study report) on the levels of total mercury and methylmercury in different fish species.

Views/Suggestions

  • The messages to the public could:
    • focus on commonly consumed fish species and use names and weight measurement (e.g. catty instead of kg) that are common.
    • cover adverse health effects from prolonged excessive intake of mercury.
    • include the recommended safe daily consumption of fish with different mercury levels.
  • Leaflets and posters with pictures of relevant fish species could be produced for distribution and display in various locations for public information.
  • Relevant food safety messages could be disseminated via television programmes.
  • Food safety messages could be integrated into school curriculum and relevant talks be held to enhance students' and public perception on food safety.

Follow-up actions

  • Appropriate changes were made to the report in response to the views on fish names and recommended consumption levels.
  • The following education/publicity materials on mercury in fish are currently under production:
  • Posters with pictures of relevant fish species;
  • Leaflets/pamphlets covering adverse health effects from excessive intake of mercury for the general population and high-risk groups, advice on consumption of relevant fish species and so on.
  • A press briefing was held on 16 April to release the findings of the study. The study result was also introduced in a TV programme in the afternoon of 23 April.
  • Seminars will continue to be regularly held in the districts and primary and secondary schools to enhance food safety perception of the public and the students.

Focus Group Meeting on the Draft of the New Web Page “ Consumer Zone ” at the CFS Website
The meeting was held on 30 April to seek CLG members ’ views on the content, format and design of “ Consumer Zone ” .

Views/Suggestions

  • Content
    • The name of the web page should be friendly and catchy. Chinese names such as “消費者園地” , “消費者廣場” , “消費者資訊指引” and “食得安全” were proposed.
    • Some technical terms in the web page, e.g. chemical names, could be shown in both Chinese and English for consumers ’ easy reference.
  • Format and Design
    • Important and new messages could be shown prominently to attract consumers ’ attention among comprehensive information.
    • Pictures and animation could be used to replace some texts to make it more interesting.
  • Others
    • Publicity could be strengthened via various different means so that more people can be benefited from the new web page.

Follow-up Actions

  • Content
    • In view of the suggestions from CLG members, the Chinese name of the web page was changed from “消費者地帶” to “消費者資訊天地” . Please click here to browse the web page.
    • Chemical names in “ Food Contaminants ” were shown in both Chinese and English for easy reference by consumers.
  • Format and Design
    • “ Food Alert This Week ” was added at the right of the web page and animation was used to alert consumers to new food safety information.
    • Colourful icons were used to replace the original text description for “ Educational Resources ” .

Others

  • In order to publicise the “ Consumer Zone ” , “ Email to friends ” function was added in the web page, together with, extensive publicity via the following means:
    • Food Safety Bulletin and Food Safety Express published by the CFS;
    • announcement in Telephone Hotline System on Food Safety and Environmental Hygiene;
    • emails sent via the Food Safety Electronic Information Delivery System;
    • electronic display panels on broadcasting vans;
    • Food Hygiene Seminars held by the CFS; and
    • the GovHK website.
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Last Revision Date : 31-01-2012